How Verified Reviews Trustpilot Can Help Your Business

In recent months, many companies have been exposed for buying fake reviews on Trustpilot. These reviews often contain language that would be considered untypical for a genuine customer and speak about their products in ways that don’t reflect their actual experience with the company.

This is often referred to as Review Gating. It is an illegal practice and, in my opinion, should be banned by all major review publishing platforms.

The Benefits

Trustpilot is one of the most visited business review platforms in the world, attracting millions of consumers each year. Those reviews provide powerful insights that can help your business grow.

A business’s TrustScore is based on the ratings of their customers, and the more positive they are, the higher their trust score. So it’s important to get new reviews consistently to maintain your business’s ranking on Trustpilot and to keep your brand as a top choice for consumers.

The best way to ensure you’re getting the maximum number of new reviews is to follow Trustpilot’s guidelines for soliciting them. You can either send manual email invitations to your customers or use a third-party tool that will automatically create an account for them on Trustpilot when they respond.

Businesses are also encouraged to ask for feedback and reply to reviews, as this helps build trust and relationships with their customers. Replies are visible to anyone viewing the review and are a great way to show your appreciation for those who take the time to leave a review.

The Process

Verified reviews trustpilot are a great way to improve your company’s online reputation. It also makes it easier for customers to find out what others think about your products and services.

Consumers who read online reviews about a business or product are more likely to purchase it. This means that boosting the number of reviews on your business’s Trustpilot profile can lead to more sales.

A company’s TrustScore is a combination of the recency and quantity of the reviews it receives on its Trustpilot account. The more recent the reviews, the higher the TrustScore will be.

Unfortunately, many companies use review gating to increase the number of positive reviews on their Trustpilot profiles. In fact, an internal memo from Yell UK (formerly Yellow Pages) reveals how employees are incentivised to “ask every happy customer to write a review on Trustpilot” without asking if there’s any risk they may leave a negative review.

The Results

Trustpilot is one of the most popular review sites on the web. Reviews from real customers help shoppers make more informed purchasing decisions.

Build customer confidence with verified reviews that count toward Google Seller Ratings on your adwords campaigns and earn star ratings in organic search. Showcase them on your website and share on social for a more consistent brand message across the customer journey.

Prove that you take customer feedback seriously and see repeat customers turn into your best advocates. With a full-time Content Integrity Team, custom fraud detection software, and a full slate of features, you’re protected from fake reviews and can keep improving your customer service.

Whether you’re a big business or a small one, you can get started with verified reviews trustpilot for free. The results you get will be worth it.

The Cost

Today, customers use reviews to make their purchase decisions. So boosting the number of positive reviews for your brand can increase sales and improve customer satisfaction.

Trustpilot is a platform that allows businesses to collect and manage reviews and feedback on a centralized platform. It lets administrators set up rules to automatically send review invitation emails at specific times and days, track feedback, and optimize sales and conversion operations.

However, despite being a popular and trustworthy review platform, it is prone to exploitation by shady business owners who buy fake reviews to boost their online profile.

This is known as review gating. Yell UK, for example, uses this method to incentivise staff to ask happy customers to leave reviews.