Scheduling your Instagram Stories is a great way to save time and build a consistent posting cadence. It also helps you create time-sensitive content that will engage your followers and drive views.
The biggest benefit of using a tool to schedule your Stories is that you can plan all components of your Story at one time, making it easier to create consistent branding for your brand.
Time-Sensitive Content
Time-sensitive content is a type of visual content that’s meant to be short and sweet. It can include blogs, gifs, and infographics. This is an effective way to humanize your brand and increase your audience’s trust in you.
To add time-sensitive content to your story, simply select a gallery of images that you want to share. When you tap each image, a number will appear in the corner. This will tell you which one is the warning image and what order you should place it in.
Once you’ve arranged the images in the order that you want them to be shown, you can start sharing. Once you’re done, just tap the Download button and save the images to your phone or tablet.
Saves You Time
Instagram Stories are a great way to share content with your audience, but they can be time-consuming if you have to update them on a schedule. Scheduling your Stories can save you the hassle of going online and manually uploading multiple images.
When you schedule your Stories, you’ll know exactly when to post them and how often. This means you’ll be able to focus on other tasks and reach your followers when they are most engaged.
This will also help you stay consistent with your brand aesthetic on Instagram Stories. And it’s a great way to build a relationship with your followers by providing them with a behind-the-scenes look at what makes you so special.
With Later’s new scheduling feature, you can visually draft your Story with photos and videos (iOS app only), write captions, hashtags, and even link-stickers. Once you’re satisfied with the design, you can schedule your Story and Later will send you a mobile push notification on your smartphone to post it to Instagram!
Consistent Branding
Consistent branding creates a strong foundation for your business. It helps you build a sense of familiarity with your customers and makes them feel like they can trust you.
Brand consistency is the practice of delivering messages and marketing content that aligns with your company’s brand values, identity, and guidelines. It also ensures a unified experience for all your current and prospective customers, no matter where they come in contact with you.
Inconsistent branding can lead to a range of damaging effects for your brand and customer relationships. It can also be hard to recover from.
If you use a tool to schedule your Instagram Stories, you can prepare all components of your Story at one time, making it easier to achieve consistent branding and avoid mistakes. You can even use templates for your Story design, ensuring your post will always look great. Plus, it will save you time and give you the peace of mind that you’re posting on a regular basis.
Increases Engagement
If you are a brand that uses Instagram Stories as part of your content strategy, you know how important it is to schedule them. This can help you keep your engagement rates high, and ensure that you never miss a day to post something.
Aside from the obvious advantage of being able to post content that will disappear after 24 hours, Stories also offer a wide range of interactive tools. From poll stickers to GIFs and even product stickers, you can get your followers engaged without ever having to leave the platform!
Whether you’re a big brand or a small business, Instagram Stories is an ideal way to tell a slice of your story. It’s a casual format that allows you to engage with your audience in an off-the-cuff manner and deliver a more personal experience than other forms of social media.
