Trustpilot is a community-driven review site that allows customers to write product and seller reviews. It keeps its content third-party verified.
It has a free version for businesses and a paid version that provides advanced features. It also helps brands automate their review collection process and share ratings and reviews across social media.
Getting Started
Trustpilot is an online review platform where customers and businesses can share their opinions and experiences. It’s free to use for consumers, and companies have the option of using it on a paid basis.
Founded in 2007 by Peter Holten Muhlmann, Trustpilot has since become one of the leading consumer review sites, hosting nearly 1 million new reviews each month.
As more consumers turn to the internet to research products before buying them, customer feedback is an increasingly important tool for a business’s success. By incorporating Trustpilot into your business’s marketing strategy, you can build loyalty among existing customers and reassure potential customers that they’re in good hands with your brand.
Embedding Trustpilot reviews directly on your website can help visitors make confident purchase decisions. And displaying reviews at critical points in your checkout funnel can minimize churn and improve customer LTV.
Reviewing a Business
If you own a business, it’s important to keep track of reviews you receive and respond to them. This can help your brand stand out from competitors and improve customer satisfaction.
Trustpilot is a platform that makes it easy for people to leave feedback on products and services. It’s free for both customers and businesses to use, though businesses can also choose to pay for the service if they want more benefits.
Reviewing a business is an important part of the consumer journey and can help you win new customers and boost sales. The positive feedback that consumers give can also help to build your company’s reputation and increase your online presence.
You can use Trustpilot to send out review invitations, share reviews, manage ratings and track feedback on a single centralized platform. It also allows you to configure rules to automatically send emails to your customers when it’s time to leave a review.
Editing a Review
Trustpilot is one of the most popular customer review sites on the web, receiving as much visibility as Google and boosting your business’s credibility in many ways. However, like all online reviews, fake and harmful reviews can ruin your reputation if they stay on the site for too long.
As a result, Trustpilot has policies in place to ensure that false or misleading reviews are removed from the site. If you notice a review that isn’t valid, follow these steps to remove it:
The first step is to locate the review in Trustpilot Business. You can do this by selecting Service reviews under Inbox or Product reviews in the Inbox tab.
Delete a Review
If you are unable to remove a review from Trustpilot, the next best thing you can do is flag it for investigation. This will help Trustpilot weed out any fake reviews that may have been left with bad intentions.
This is a great opportunity to engage with your customers and resolve their issues. This type of response can demonstrate empathy and help your business grow in the long run.
There are many ways to respond to reviews left on Trustpilot, ranging from politely responding to the reviewer or deleting it entirely. Whatever you choose, make sure you address the reviewer by name and thank them for their business.
While it may seem silly to reply to a negative Trustpilot review, the right public reaction can mitigate some of their impact. This will also allow you to build a stronger online brand.
