Social media is a way to share information online, with an audience of people who follow your profile. It includes a variety of websites and apps, some of which focus on sharing links and brief written messages, others on photograph and video sharing.
It has become a popular way to communicate and interact with people around the world. It is also a vital marketing tool for businesses to reach out to customers, increase brand awareness, and drive sales.
Periscope is an example of a social media app that allows users to live stream video. The app is available for both iOS and Android devices, and is free to download.
As a live streaming service, Periscope offers a variety of features that allow you to interact with your audience in real time. For example, viewers can “heart” the videos they like, and they can also comment in the chat function.
The app also has a map view that shows you all of the videos that are currently being broadcast in your location. You can also search for specific streams and events.
The videos are saved automatically, and can be re-watched for up to 24 hours after the initial broadcast. This feature makes Periscope a great option for brands looking to share their products or services with an online audience.
Founded in 2003 by Chris DeWolfe, Tom Anderson and Jon Hart, MySpace was the world’s largest social networking site from 2005 to 2008. Its free-wheeling “do whatever you want, we don’t care” attitude is appealing to a 16- to 25-year-old demographic.
In the early days of MySpace, musicians and bands used it to promote their performances. They also created a sub-section on MySpace called MySpace Music, which allowed them to upload their music and stream it to their fans.
As MySpace grew, some users became concerned about sexual predators on the platform. As a result, the company began detecting and deleting profiles of registered sex offenders.
In addition, MySpace had to deal with multiple lawsuits from record companies over copyright infringements. Every minor change made to the website was accompanied by a team of lawyers from parent company News Corporation. This slowed down the development process. This ultimately contributed to the site’s decline and the rise of upstarts like Facebook.
QZone is one of China’s most popular social media sites. Launched by Tencent, the company behind QQ, it has over 600 million users.
It’s a Chinese-language platform that lets users customize blogs, keep diaries, send photos, watch videos and listen to music. It’s also a place to find friends and make new ones.
In January, more than 150 million of its users logged on to update their accounts at least once. And 60 million of them uploaded and shared photos daily, according to a report by Tencent.
Despite the number of users, however, QZone’s marketing strategy has been pretty limited so far. Its target audience is generally young, with limited spending power.
Pinterest is an example of a social media platform that’s built around visual content. The website allows users to save images and videos of things they like to a pin board. It’s a great way to share and discover new ideas, products and content.
The platform also enables businesses to showcase their products and services, exposing them to users with aligned interests and hobbies. Business accounts provide access to a range of Pinterest analytics, advertising services and exclusive content formats.
Another benefit of a Pinterest account is the ability to tag other platforms, such as Instagram or YouTube, with your company’s pins. This helps with tracking your campaign performance and optimizing conversions.
Pinterest is a great way to drive traffic to your site, increasing your customer base and expanding your reach. The platform is also great for spotting emerging trends and for influencing customers’ purchasing decisions.