Digital marketer courses are offered online, in many forms. Some of the popular ones include podcasts, Facebook groups, YouTube, and blog content. You can learn the basics, or even advanced methods.
Podcasts
DigitalMarketer podcasts offer listeners a fresh perspective on digital marketing strategies. These podcasts also help marketers stay up to date on the latest trends and techniques. The hosts and guests share their tips and strategies for successful business growth.
Marketing Matters is a weekly podcast that offers tips and advice on marketing and social media. Guests include experts and business leaders. Listeners receive tips on how to optimize content, create passive income streams, and monetize their social media accounts. It is hosted by Shane Parrish.
The Harvard Business Review’s Marketing Podcast covers a variety of topics related to marketing and business. In addition to current research and data from the Harvard Business Review, the show features interviews with leaders in the marketing field. This podcast is a good source for marketing ideas, strategies, and tips.
One of the most popular marketing podcasts is The Knowledge Project. This podcast features interviews with leading business, marketing, and design minds. They deliver bite-size information about business and technology, as well as tips on how to improve your personal life.
Real-life marketing stories feature interviews with CEOs, designers, and other key players in the industry. Their episodes are often rich with anecdotes and actionable tips for social media.
Another marketing podcast, Everything Is Marketing, features interviews with entrepreneurs and marketers. It is not too long, so you can listen to it on your commute or during your morning coffee break. You can find it on Google Play and Spotify.
The Marketing Book Podcast is an interview-style podcast featuring interviews with authors of new marketing books. It is named by Forbes and LinkedIn. Each episode features one marketing expert per week.
Agents of Change is a digital marketing podcast that aims to help more visitors turn into customers. Featured experts include Seth Greene, the CEO of Market Domination.
Blog content
Creating and maintaining a blog is an ongoing affair. It’s one of the most effective marketing tactics you can employ. If you’re not blogging, you’re missing out on leads and potential customers. To keep up with the competition, it’s important to stay on top of trends and innovations, especially if you’re in the business of selling products or services. For example, social media is becoming an essential part of most businesses’ marketing mix. In addition to traditional platforms like Twitter and Facebook, many companies are utilizing Instagram and Pinterest to their benefit. The most successful companies are also optimizing their websites for mobile users.
Blogs are a dime a dozen, and it’s a good idea to invest in at least a few, especially if your competitors aren’t. One of the best ways to boost traffic is by leveraging social channels, a trend which is gaining traction at an ever-increasing rate. Moreover, social media has a low cost of entry compared to other more traditional marketing mediums, making it a great way to engage with your audience. Plus, as mentioned, a blog is an excellent place to showcase your latest projects, thereby attracting potential customers. So, whether you’re looking to build a brand, launch a product, or promote a cause, you’re bound to find a blog to suit your needs.
YouTube
Creating a business YouTube channel is a great way to grow your business. You can use videos to engage your audience and persuade them to take action. In addition, using the right tools for SEO can help your video rank high in search results.
There are many online courses available to help you with digital marketing. These courses will provide you with the skills and knowledge you need to build your own YouTube channel. Some of these courses are free. Others can be paid. The courses cover a variety of topics, from keyword research to creating video content.
For example, the Great Learning Academy offers a free YouTube marketing course that is designed to help professionals learn digital marketing strategies. This course is self-paced and includes a series of demonstration examples. It’s also an excellent resource for people who are just getting started with their digital marketing campaigns.
Another great resource for learning more about SEO and video marketing is the HubSpot Academy. They offer a comprehensive certification program for marketers. Their video training covers a wide range of topics, including sales, email marketing, and SEO.
Digital marketer Amy Schmittauer is a YouTube creator who uses a conversational style to explain complex concepts. Her videos cover a broad range of topics, from podcasts to using YouTube to improve your business. She also responds to questions on social media.
Another popular marketing YouTuber is Neil Patel. His channel covers a variety of topics, from link building to content marketing. He’s a marketing guru with a large following.
Ahrefs is an SEO tool company that offers a number of YouTube marketing tutorials. They offer a whiteboard approach to explaining concepts and real-life examples.
Facebook groups
Facebook groups are an excellent resource for digital marketers. They offer access to helpful advice and a larger audience of prospective clients. The best groups also help generate relevant traffic, generating more leads.
When you create your own group, it is important to have an idea of how you will use it. Think about the type of content you want to share and the type of group you are looking for. Some groups focus on a specific topic. For example, SaaStr, an online marketing community, is great for learning how to launch products or grow email marketing.
It’s a good idea to have a set of rules for your group. This will save you time and give members a clear set of expectations. You can also use the Daily Prompt feature, which gives you a daily opportunity to post about a particular topic.
The best Facebook Groups provide a platform for you to interact with your target audience and build relationships. If you join the right group, you will be able to find new partners, build brand awareness, and increase your leads.
To create a Facebook group, click the “Create Group” button on the left side of your Facebook page. In the next window, complete the details of your group, including the name, the purpose, and the privacy settings. After completing the details, you can invite others to join your group.
While you are creating your Facebook Group, you might also consider a Facebook group widget on your website. That way, your visitors will have an easier time finding your group.
Finally, make sure to set a goal for your group. These can range from a specific number of people to a specific number of posts per day.
Social platforms
Social media marketing has become a key component in modern businesses. With more than 3 billion users, social platforms are a great way to connect with your audience. But to do it effectively, you’ll need a comprehensive understanding of how to use them. This means completing one of the many digital marketer courses available online.
The first step is to decide which course to take. Some are free while others are subscription-based. Regardless of which path you choose, you’ll want to complete the certification exam and build a portfolio of completed projects.
If you’re a beginner, a good place to start is with the HubSpot Academy’s free social media marketing course. In this class, you’ll learn to develop a strategy for social media and a plan for an inbound marketing strategy. You’ll also learn to manage social ads and build online communities.
If you already have a basic understanding of social media, you might want to consider taking the LinkedIn course. It’s an advanced social media advertising course, so you’ll learn how to create effective content plans and manage customer interactions on different social channels. Also, the course teaches tips for using paid social media ads.
Another option is to take the Online Marketing Institute’s “Level One” course, which covers the basics of social platforms. You’ll also get an overview of the role of social media in business, the relative strengths of the various platforms, and the opportunities available to marketers.
As with any other social media marketing course, you’ll need to watch videos and take notes. After you’ve completed the course, you’ll be ready to run your first ad campaign.
The skills you’ll learn from these courses are applicable to any industry, whether you’re a small business owner or a marketing manager. However, it’s important to remember that your first experiences on social platforms will be trial and error. You’ll need to invest a lot of time and energy into testing out different strategies before you can determine what works for your industry.
